Hi, I’m Daniela Anastase. I’m a graphic designer based in Switzerland with a background in fine arts and a simple philosophy: I respect the rules of good design, but I love finding creative ways to break them
Hi, I’m Daniela Anastase. I’m a graphic designer based in Switzerland with a background in fine arts and a simple philosophy: I respect the rules of good design, but I love finding creative ways to break them
With a BFA in Fashion Design and years of experience—ranging from freelance projects to in-house roles at companies like Procter & Gamble—I’ve learned that great design isn't just about looking good; it’s about solving problems. Whether I’m building a brand identity from scratch, figuring out the technicalities of packaging, or experimenting with motion graphics, I dive into the details to make sure the final result feels right
With a BFA in Fashion Design and years of experience—ranging from freelance projects to in-house roles at companies like Procter & Gamble—I’ve learned that great design isn't just about looking good; it’s about solving problems. Whether I’m building a brand identity from scratch, figuring out the technicalities of packaging, or experimenting with motion graphics, I dive into the details to make sure the final result feels right
I’m a proactive, curious designer who values clear communication and empathy in every project. When I’m not at my desk working in Illustrator or After Effects, I’m likely exploring new trends or continuing my studies at the School of Motion to keep my skills sharp
I’m a proactive, curious designer who values clear communication and empathy in every project. When I’m not at my desk working in Illustrator or After Effects, I’m likely exploring new trends or continuing my studies at the School of Motion to keep my skills sharp
my experience
Procter & Gamble
Experienced Graphic Designer
As the sole designer for Aussie (P&G) in the UK, I steered the brand’s visual direction with a heavy focus on packaging design and creative direction. My role bridged the gap between high-level aesthetics and technical reality, leading mass production print trials and collaborating closely with marketing and multi-functional teams to balance creative excellence with cost efficiency. I ensured that every bottle on the shelf maintained Aussie's iconic identity while meeting rigorous global production standards.
2023 - 2025
Procter & Gamble
Experienced Graphic Designer
2023 - 2025
Coffee Coaching CLub
Graphic Desgner
During my year with Coffee Coaching Club in Bern, I took an "immersive" approach to brand building. By embedding myself directly into the startup’s daily operations, I translated their specialty coffee vision into a complete visual ecosystem—crafting everything from the brand identity and packaging to the social media strategy and professional photography. It was a year of blending business logic with creative soul to build a brand that truly lives its story.
2022- 2023
Coffee Coaching CLub
Graphic Desgner
2022- 2023
freelance
brand designer
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers.
2018 - 2022
freelance
brand designer
2018 - 2022
freelance
brand designer
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers.
2018 - 2022
