A logo inspired by a personality that is initially shy, but undeniably bold.
The custom "R" doubles as an "A"—representing the first letter of the alphabet and the top-tier quality of her cakes.
An amazing woman with a talent for baking delicious rum cakes for family and friends.
What began as a casual gift quickly evolved into a flourishing business with an organic, rapidly growing demand.
The special symbol has become a recognizable mark of excellence.
Combined with a vibrant color palette, the identity perfectly mirrors the energy of Roberte herself and the spirited nature of her signature rum cakes.
Visual Identity, Logo Design, Typography, Brand Storytelling
